Virtual Exhibits Investment Program - Audience Evaluation

The Audience Evaluation Report is one of three deliverables associated with second payment. Please include the following information in your Audience Evaluation Report:

• objectives of the production and the goals of the audience testing;
• target audience for the production (e.g. by age, by profession, by location, activity, context, etc.);
• method (focus group, on-line survey, usability testing, etc.) and procedure (how method was executed) of the evaluation;
  • test audience(s) (should correspond to target audience. If not, identify reasons);
  • number of participants;
  • date(s) and location(s) of the testing;
• subject of the evaluation (if available on-line, a URL is sufficient);
• phase of development that the testing occurred (front-end, formative or summative);
• focus of the evaluation (content, navigation, design, etc.);
• questions asked;
• results;
• analysis of the results;
• conclusion/next steps.

The Audience Evaluation Report can be sent by e-mail or by regular mail to the attention of the program officer responsible for your file.