Facebook recently launched a new website dedicated to helping not-for-profit organizations maximize the impact of their Facebook Pages. The website offers free resources and instructions aimed at advising not-for-profit organizations on how to achieve their goals – from building support and awareness to reaching their fundraising objectives – through the social media platform.
Google Grants is a donation program which grants registered not-for-profit organisations free advertising in Google search engine results. Organisations that qualify for the program receive a monthly budget of $10,000 to use in the creation of advertisements using Google AdWords.
The Royal BC Museum has launched a new project called Transcribe, which aims to make the museum’s collections more accessible through the use of crowdsourced transcriptions. People from across the world are invited to assist in the digitization of historical records by writing transcriptions of letters, diaries, journals and other written historical material.
You might be surprised by how little time online users are willing to spend on your website when they are searching for information about your institution. The average visitor is increasingly looking for concise, easy-to-find information that can be understood within a short time frame.