In this ongoing 6-part series of posts, the Canadian Heritage Information Network (CHIN) examines the different ways museums can promote their activities online. Each month, a different social media platform is featured. In part 3, we look at social networking platforms and their use in the heritage sector.
Social media have worked their way into the marketing and educational outreach of almost all museums today. If you or your institution is new to the idea of using these powerful (and now ubiquitous) tools for communicating with your visitors – or to tap into new audiences – CHIN has compiled a few introductory resources to get you started down the path of becoming a social media maven.
Are you looking to strike a better chord with your audience on Facebook? Once you have created your Facebook page, there are a number of interesting features to consider, allowing you to better reach out to the people who “like” you.