Social media have worked their way into the marketing and educational outreach of almost all museums today. If you or your institution is new to the idea of using these powerful (and now ubiquitous) tools for communicating with your visitors – or to tap into new audiences – CHIN has compiled a few introductory resources to get you started down the path of becoming a social media maven.
How does Facebook determine which messages make it onto your newsfeed? Well, you might think that Facebook provides all the news items generated by your circle of friends, but it doesn’t really.
How useful is social media? This is a question that small museums may struggle with, balanced against the potential risks and investment of resources required.
The popular photo-editing tool Instagram was the medium and focus behind a contemporary photography exhibit last year at the Columbus Museum of Art.
Are you looking to strike a better chord with your audience on Facebook? Once you have created your Facebook page, there are a number of interesting features to consider, allowing you to better reach out to the people who “like” you.